New Product innovations

Cheddarella String Cheese is positioned to capitalise on the growing consumer preference for snackable cheese products.

The product is part of Danone’s broader mission to bring health through food.

The launch aims to capitalise on the surge in interest following the Minecraft Movie, which earned US$300 million in its first week and boosted the game’s player base by 30% beyond its existing 170 million users.

The new ready-to-drink milkshake designed for busy consumers seeking convenient and indulgent snack options.

The official launch took place in June at ExpoSuper 2025, the leading retail trade show and business convention in Santa Catarina.