Despite drawing on the flavour profile of the well-known Irish cream brand, Müller Bliss x Baileys contains no alcohol.
The new product marks Seoul Dairy’s move into the growing daily nutrition and meal replacement segment, reflecting changing consumer needs in South Korea.
Tatu Milk’s product development strategy reflects a broader industry shift toward health-conscious consumption.
The range is designed for health-conscious consumers and lovers of milk, soy and chocolate drinks who want an enjoyable beverage at an accessible price.
The new product will roll out across Sainsbury’s, Ocado and Tesco from mid-September. It is handmade at a family farm using locally sourced milk from grass-fed cows.