Philadelphia launches lactose-free cream cheese

USA – Philadelphia has introduced a lactose-free version of its cream cheese, aimed at consumers who experience difficulty digesting lactose.

Made with fresh milk and cream, the product uses lactase to break down lactose, making it easier to digest. It contains no added preservatives, flavours or colours.

The launch follows more than two years of product development and is designed to offer the same taste and texture as Philadelphia’s original cream cheese. It can also be used as a direct one-to-one substitute in recipes, including cheesecakes, pasta dishes, dips and spreads.

The new variety will be priced in line with the brand’s original block cream cheese. Philadelphia said the launch forms part of Kraft Heinz’s wider strategy to update its established brands in response to changing dietary needs.

Maddy Zingle, VP of marketing at Philadelphia Cream Cheese, said: “For too long, many lactose-intolerant consumers have had to miss out on cream cheese and some of the foods they love most”.

“Philadelphia Lactose Free changes that. From a perfectly schmear-ed bagel to a homemade cheesecake, fans can once again enjoy their favorite recipes without sacrificing the rich, creamy taste they expect from Philadelphia. It also opens the door to new creamy possibilities in the kitchen, transforming any dish from good to Really Philly Good.”

The lactose-free dairy market is projected to be worth almost $28 billion by 2033, driven by growing demand from consumers seeking dairy products that are easier to digest.

Nurri launches 20g protein ultra-filtered milk

Recently, the USA dairy brand Nurri has expanded its portfolio with the nationwide launch of its new Ultra-Filtered Protein Milk, now available at Walmart stores and online.

The new multi-serve dairy beverage delivers 20g of complete protein per serving and is lactose-free. Made with Grade A ultra-filtered milk, the product is designed to retain the creamy taste and texture associated with traditional milk while offering higher protein and less sugar.

Nurri said its proprietary ultra-filtration process enables the product to provide one of the highest protein levels currently available in the ultra-filtered milk category.

The milk is positioned for use across a range of everyday occasions, including breakfast, post-workout nutrition, smoothies, coffee, baking and cereal.

Adam Tollefson, director of the Nurri Business Unit, said: “Milk is already trusted and nutrient-rich, and Nurri Ultra-Filtered Protein Milk builds that foundation by providing even more protein and less sugar. It’s innovation to deliver on what today’s families are looking for: great-tasting nutrition that better aligns with their needs.”

The new line is available in four varieties: 2%, Whole, Chocolate and Vanilla, available at Walmart stores nationwide and through Walmart.com.

Nurri’s portfolio also includes its 30g Protein Ultra-Filtered Milk Shakes and Nurri Kids 10g Ultra-Filtered Protein Beverages.

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