India

The growth reflects the increasing importance of dairy as a key driver of rural income, nutrition and economic stability.

The initiative aims to provide consumers with locally produced and high-quality dairy products while strengthening the rural economy and increasing the income of livestock farmers.

The product contains zero added sugar and is priced at INR 249 for a pack of 30 sachets, offering an accessible, everyday solution for dairy digestion

The accumulation of manure and wastewater has led to environmental hazards, including water contamination and foul odors

This initiative forms part of a nationwide programme that will cover 75,000 villages, significantly strengthening farmer participation and milk procurement systems.