With the multipack, the brand aims to make stocking up simpler and more cost-effective for consumers.
Increased interest in health and sustainability is fueling innovation in the plant-based sector
The transition aligns with Danone’s broader restructuring efforts in Germany.
The versatility of these products, used in everything has broadened their appeal.
The product combines pea, brown rice, and mung bean proteins to ensure it meets the needs of muscle growth and recovery.