Strauss Group to unveil new CowFree product line

ISRAEL – Strauss Group has announced that it is set to launch CowFree Yotvata products and Symphony cream, a cheese-based product, based on animal-free BLG protein, a protein identical in composition to one of the key proteins found in cow’s milk, produced through precision fermentation technology.

The first products in the range planned for the launch in the coming weeks are CowFree Symphony cream cheese and Yotvata CowFree drink, enriched with calcium and high-quality protein containing all essential amino acids.

Since the protein is structurally identical to milk protein, the products are not suitable for individuals with milk protein allergies. Yotvata CowFree drink will be certified under ‘Rubin’ Mehadrin kosher standards, while Symphony CowFree will carry Rabbanut kosher certification.

Shai Babad, President and CEO of Strauss Group, said: “The announcement we are making today to the Israeli consumer is part of a series of innovative initiatives led by Strauss as part of our strategy execution. Our investment in advanced food technologies, and our ability to make them accessible to everyone, reflect both our expertise and our purpose.

“Our success is measured not only by business results but also by the positive impact on the community and Israeli society. We will continue to advance the food industry in Israel through innovation, excellence, and social responsibility.”

Strauss is the first Israeli company, and among the first globally, to bring this technological innovation to the refrigerated aisle.

This launch reflects the global trend of innovation and advanced nutritional technologies, making them accessible to Israeli consumers through a diverse range of high-quality, great-tasting offerings.

The CowFree product line offers solutions for a broad range of populations. For example, those who separate meat and dairy will be able to consume Yotvata CowFree and enjoy a cappuccino even after a meal that contains meat; additionally, consumers sensitive to lactose will also benefit.

Vegans and those reducing their consumption of animal-based foods will be able to enjoy a dessert based on Symphonia CowFree. Overall, the products will offer a broader range of choices to a diverse audience and community.

Ariella Schiffenbauer Weiss, GM of Strauss Dairies, said, “The launch of CowFree marks another stage in the evolution of our dairy operations, as part of our vision to listen to our consumers and provide them with a wide variety of choices for every need and every occasion.

“As a leading food company in Israel, we are committed to continuing to surprise and delight with tasty, innovative, and nutritious products-giving consumers true freedom of choice.”

Subscribe to receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world. SUBSCRIBE HERE