The plant-based dairy market is experiencing strong momentum, driven by changing consumer behaviour and rising awareness of health and sustainability.
This new category reflects Strauss Group’s purpose of “Nourishing a Better Tomorrow” by bringing Food-Tech innovation within reach of consumers.
The product is made with a minimalist ingredient list and sweetened naturally with organic apple juice.
With the multipack, the brand aims to make stocking up simpler and more cost-effective for consumers.
Increased interest in health and sustainability is fueling innovation in the plant-based sector