Oatly introduces new 1.5l barista oat milk multipack at UK retail stores

UK – Oatly, a Swedish food company processing oat-based dairy alternatives, has expanded its Barista oat milk range in the UK with a new multipack featuring three 1.5l cartons in a portable carrier.

Oatly Barista has been formulated to work in hot drinks, with no splitting or curdling. It provides calcium, riboflavin, and vitamins B12 and D, while being low in salt and saturated fats.

Additionally, the company stated that the oat milk has a lower climate impact than comparable cow’s milk products.

The company decided to launch the product after insights showed that over half of Oatly shoppers already buy more than two packs of Barista at a time.

Bryan Carroll, General Manager Oatly UK&I, said, “The creation of the Barista Multipack makes it simpler than ever for consumers to enjoy Oatly Barista at home or on the go. With the multipack, our shoppers can stock up with ease, benefitting from both added convenience and better value.”

Oatly partners McDonald’s Netherlands

Last year, Oatly Group teamed up with McDonald’s Netherlands to introduce its Barista Edition oat milk across all 264 McDonald’s outlets in the country.

This partnership aims to meet the growing demand for plant-based dairy alternatives in coffee, aligning with McDonald’s broader sustainability objectives.

Christiaan van Doornik, General Manager of Oatly Benelux, highlighted the company’s mission to make plant-based swaps more accessible.

“Our partnership with McDonald’s helps drive this goal by making our product easily available for consumers across the Netherlands,” he said.

McDonald’s Impact Director, Dolly van den Akker, echoed this sentiment, emphasizing the company’s dedication to environmental stewardship.

“We continue to offer our guests more sustainable options, helping to reduce CO2e emissions. The introduction of Oatly Barista Edition meets the growing demand for plant-based coffee options,” she noted.

In addition to the partnership, the company expanded its reach in the USA through a partnership with Carvel, a well-known ice cream franchise.

Together, they launched a new line of non-dairy frozen desserts,  available in nearly 300 Carvel locations across 18 states. These products aimed to consumers with dairy allergies or dietary restrictions, as well as those seeking plant-based indulgences.

The menu featured items like Oatly Strawberry Soft Serve, Cookies & Cream Scooped, and Chocolate Peanut Butter Scooped.

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