Hindustan Unilever Limited expands with new milkshake

INDIA – Hindustan Unilever Limited (HUL) has launched Horlicks Milkshake, a ready-to-drink offering that blends the brand’s familiar malted taste with the convenience of an on-the-go beverage.

Available in Classic Malt, Chocolate and Kesar Badam variants, the milkshake is priced at Rs 20 and comes fortified with 10 key nutrients, including vitamins and zinc, while containing 40% less total sugar than a leading similar beverage.

The launch reflects a growing consumer appetite for drinks that strike a balance between indulgence and mindful consumption.

As younger consumers increasingly seek products that fit fast-paced lifestyles without compromising on taste, Horlicks is positioning its latest offering as a guilt-free companion for everything from daily commutes and work breaks to college catch-ups and evening cravings.

To support the rollout, HUL has unveiled a nationwide campaign built around the tagline “No Guilty, Only Pleasure”, celebrating a generation that embraces moderation without giving up on enjoyment.

The campaign will span television, digital, social media, influencer partnerships, outdoor advertising and large-scale sampling initiatives, alongside metro branding and high-visibility out-of-home activations in select markets.

Hindustan Unilever Limited, foods and refreshment, executive director, Rajneet Kohli, said the RTD category is being fuelled by consumers looking for convenience, flavour and more mindful choices.

He noted that the launch of Horlicks Milkshake builds on the company’s recent expansion of the Boost RTD portfolio and strengthens its presence in the rapidly evolving beverage segment.

In 2025, the company appointed Srinivas Phatak as its new Chief Financial Officer (CFO), marking a key leadership move as the consumer goods giant continues to navigate a transformative period. 

Phatak, 53, succeeds Fernando Fernandez, who stepped into the role of CEO earlier this year following the abrupt departure of Hein Schumacher.

The maker of household brands such as Dove soaps and Hellmann’s mayonnaise said the board’s decision followed an extensive internal and external search process. 

Phatak had been serving as interim CFO since February 2025 and was credited with strong performance in the role, helping to steady the company during a time of leadership transition.

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