Lactalis expands with UK active nutrition brand Protein Works

Financial terms of the deal have not yet been disclosed at the time of publishing.

UK – Lactalis Group has acquired UK-based active nutrition brand Protein Works, which offers a range of protein-based products across Europe. 

The dairy giant says it will accelerate Protein Works in the UK and global markets by combining the brand’s know-how, digital capabilities, and brand equity with Lactalis’ expertise in dairy proteins, nutrition, and large-scale operations. 

Protein Works’ products include shakes, meal replacements, wellness supplements, and snacks. According to Lactalis, the company has built a strong direct-to-consumer model with locally manufactured products. 

“We are very pleased to welcome Protein Works to Lactalis. The integration of this innovative company and talented teams strengthens our position in the fast – growing active nutrition market. By combining our longstanding expertise in dairy proteins and health nutrition with Protein Works’ strong brand and innovative approach, we are confident we can continue to create products that respond to changing consumer expectations in this dynamic and growing category ,” said Emmanuel Besnier, Chairman of Lactalis.

Founded in 2012 and headquartered in Liverpool, Protein Works develops and markets a wide range of protein-based nutrition products designed for fitness and well-being.

Its portfolio includes protein shakes, meal replacements, wellness supplements and snacks. The company, whose continued UK growth has been supported by good performance in its strategic international markets, generates annual revenue of approximately €65 million.

Protein Works operates a fully integrated model, with products manufactured at its Liverpool facility and distributed through a direct-to-consumer online channel.

The brand has built a strong and loyal customer base and established a solid position in the United Kingdom. It also operates across several European markets, including Germany, Switzerland, Austria, France, Ireland, Belgium, and Italy.

This acquisition marks a new step in Lactalis’ strategy to strengthen its footprint in the fastgrowing active nutrition segment. By integrating Protein Works’ expertise, digital capabilities, and strong brand equity, Lactalis further enhances its positioning in value-added nutrition categories.

It is expanding its range and portfolio of nutritional products, which already includes category-leading brands such as Delical in clinical nutrition.

A total of 150 employees are joining the Lactalis Group as of June 1st. Faithful to its longstanding vision, Lactalis will pursue an integration approach that preserves the unique identity of the brand.

Subscribe to receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world. SUBSCRIBE HERE

Newer Post

Thumbnail for Lactalis expands with UK active nutrition brand Protein Works

Magnum Ice Cream Company to replace vegetable fats with dairy-based offering

Older Post

Thumbnail for Lactalis expands with UK active nutrition brand Protein Works

Kraft Natural Cheese expands portfolio with new lactose-free product line

Be the first to leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Uh-oh! It looks like you're using an ad blocker.

Our website relies on ads to provide free content and sustain our operations. By turning off your ad blocker, you help support us and ensure we can continue offering valuable content without any cost to you.

We truly appreciate your understanding and support. Thank you for considering disabling your ad blocker for this website