Kraft Natural Cheese expands portfolio with new lactose-free product line

USA – Kraft® Natural Cheese has announced the launch of its new Lactose-Free product line expanding its portfolio to meet growing demand for dairy options that support a range of dietary needs without compromising on taste.

Available in three varieties – Mild Cheddar Shredded Cheese, Mozzarella Shredded Cheese and Mozzarella String Cheese – each new product is made with real dairy and delivers the flavor consumers know and love, but now with 0g of lactose.

“As consumer needs continue to evolve, we are focused on delivering products that make it easier for more people to enjoy the foods they love,” said Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy.

“Our Lactose-Free shreds and string cheese bring the same trusted taste and quality that Kraft Natural Cheese is known for, but now in a way that fits seamlessly into more lifestyles and everyday routines.”

Kraft Natural Cheese’s new Lactose-Free products are crafted with added lactase, an enzyme commonly used in lactose-free milk to help break down lactose, and are designed for versatility in everyday meals and snacks.

The shredded varieties come in a resealable pouch for freshness and melt easily into recipes, like your favorite pastas, wraps, salads, baked potatoes and more, while the Mozzarella String Cheese offers a convenient, on-the-go snacking option with 12 individually wrapped portions per bag.

Additionally, the company launched Kraft Natural Cheese Protein Cheese Sticks, a cheese snack designed to meet growing consumer demand for convenient, protein enhanced snack options.

Available in two classic varieties—Mild Cheddar and Pepper Jack—each stick delivers 17 grams of protein per serving and contains 50% less fat than Kraft Natural Cheese’s traditional Mild Cheddar and Pepper Jack Cheese varieties.

“Today’s consumers want snacks that work as hard as they do, in an approachable format that’s easy for them to incorporate into their daily routines,” said Amanda Vaal, director of brand marketing at Lactalis Heritage Dairy, a division of Lactalis USA.

“Our new Kraft Natural Cheese Protein Sticks meets these needs, by delivering familiar taste people love in a traditional cheese stick and 17 grams of protein per serving to keep consumers energized and ready for anything.”

Kraft Natural Cheese Protein Sticks are designed for versatility, making them an ideal choice for lunchboxes, workday snacking and pre or post workouts at home or on the go. A good source of protein paired with the trusted quality of Kraft Natural Cheese that consumers have loved for more than 100 years.

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