The launch will be supported with in-store marketing activity, including aisle fins and shelf barkers designed to drive shopper awareness and trial.

UK – Lactalis UK & Ireland has expanded its Leerdammer portfolio into the cheese snacking category with the launch of Leerdammer Mini Cubes, a new bite-sized product aimed at capitalising on growing demand for convenient snacking options.
Made using Leerdammer Original cheese produced in the Netherlands, the cubes are designed for adult snacking, grazing and sharing occasions.
According to Lactalis UK & Ireland, the launch comes as cheese snacking continues to grow, with the segment increasing 13.3% year-on-year.
The company said the new format is intended to help expand Leerdammer beyond its traditional sliced cheese offering while targeting additional consumption occasions.
According to the company, Leerdammer Mini Cubes are targeted at ABC1 adults and families, as well as consumers seeking an alternative to cheddar. The cubes are made with 100% cheese and contain no artificial additives.
Héloïse Le Norcy-Trott, group marketing director at Lactalis UK & Ireland, said: “Cheese snacking is becoming an increasingly important part of the category, as shoppers look for products that balance convenience, quality and great taste”.
“Leerdammer Mini Cubes bring our distinctive mild, nutty flavour into a new format designed for everyday grazing and sharing occasions. As well as extending Leerdammer beyond slices, the launch gives retailers a compelling branded proposition in a growing part of the fixture.”
Recently, the company launched its latest sustainability progress update 2025, highlighting the steps it has taken to build a more sustainable future.
As part of the global Lactalis Group, the company continues to align its corporate social responsibility (CSR) efforts with key sustainability goals, including reducing carbon emissions, promoting animal welfare, and advancing a circular economy.
One of the most significant aspects of the update is Lactalis UK & Ireland’s Net Zero Roadmap, which outlines its strategy to achieve carbon neutrality across its entire value chain by 2050.
It commits that 73.8% of its suppliers and customers by emissions will have science-based targets by 2028.
This covers purchased goods and services, capital goods, fuel and energy-related activities, upstream transportation and processing of sold products.
The company has made substantial progress in minimizing its environmental footprint, working closely with suppliers, farmers, and trade bodies to implement best practices in sustainable dairy farming.
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