Barentz partners NexGen Innovations to distribute Probicon Pro

USA – Barentz, a leading global speciality ingredients solution provider, has partnered with NexGen Innovations, LLC to distribute Probicon Pro for dairy cattle in the USA.

Probicon Pro provides dairy farmers with a proactive and innovative solution designed to help lower operation-wide digestive risk in growing and lactating dairy cattle, supporting overall herd health and productivity.

“We are very excited to work with NexGen Innovations to bring Probicon Pro™ to the dairy industry in the United States,” said Dari Brown, Director of Sales and Technical Services, Animal Nutrition at Barentz. “Probicon Pro is a product that can positively impact dairy herd health and is backed by strong science and research. Using it on every cow, every day can benefit producers’ bottom line.”

Probicon Pro is a highly researched, peer-reviewed organism (Lactobacillus salivarius L28) developed using modern approaches to probiotic pathogen control. Its viability protection technology supports extended shelf life and enables use across a broad range of dairy feeding applications.

“We are excited about the partnership with Barentz and look forward to working together to serve dairies across the country,” said Jeff Wilkerson, General Manager at NexGen Innovations, LLC.

This partnership underscores Barentz’s continued commitment to expanding its portfolio of animal feed solutions. With a strong and growing presence across key regions of the United States, Barentz remains a trusted partner for ethical, sustainable, and value-added feed solutions.

USA dairy market to reach US$136.21B by 2031 – Mordor Intelligence reports

The United States Dairy Market is estimated at USD 115.38 billion in 2026 and is expected to reach USD 136.21 billion in 2031, growing at a CAGR of 3.39% over 2026-2031.

The United States dairy market is experiencing significant transformation in its retail landscape, characterized by the dominance of traditional brick-and-mortar establishments alongside emerging digital channels.

Supermarkets and hypermarkets continue to lead the dairy distribution network, commanding 61.77% of the overall channel share in 2022, with major players like Walmart, Target, Kroger, and Amazon maintaining a strong market presence.

The retail infrastructure has expanded considerably, with 63,348 supermarkets and 150,174 convenience stores operating across the nation as of 2023, providing consumers with unprecedented access to dairy products through various price points and formats.

Consumer preferences are increasingly shifting toward clean-label dairy products across dairy segments, reflecting a growing demand for transparency and natural ingredients.

Retailers are responding by expanding their offerings of dairy products free from artificial colors, flavors, and preservatives.

This trend is particularly evident in the product development strategies of major retailers and manufacturers, who are reformulating their products to meet these evolving consumer preferences.

The market has witnessed a significant rise in premium and specialty dairy products, with retailers dedicating more shelf space to organic, natural, and functional dairy offerings.

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