Dairibord improves NaturalJoy with exotic flavours

ZIMBABWE – Dairibord has unveiled an improved taste for its popular NaturalJoy juice range, refreshing the line with richer, more exotic flavour blends.

According to the company, consumers can enjoy the enhanced profiles in three variants: Passion Coconut, Apple Coconut, and Litchi Coconut.

The company’s decision to reformulate NaturalJoy reflects its commitment to continuous product improvement and responsiveness to consumer preferences.

Available in both 250ml and 1L packs, the range caters to on‑the‑go convenience as well as family consumption.

This enhancement underscores Dairibord’s broader strategy of innovation in the beverages segment, reinforcing its reputation as a trusted household brand while keeping pace with evolving consumer trends.

Dairibord Holding reports 4% sales volume in Q3 2025

The company reported that total sales volume for the quarter increased by 4% compared to the same period in 2024, supported by growth in Beverages (11%) and Foods (23%), however, offset by a 15% decline in Liquid Milks in Q3 2025.

According to the company, the operating environment during the third quarter of 2025 remained relatively stable, consistent with trends observed in the first half of the year.

Global supply chains continued to face disruptions stemming from ongoing geopolitical tensions, affecting the availability and cost of imported materials.

The Group maintained a strong focus on operational resilience and efficiency, while adapting to a market landscape increasingly influenced by the growth of the informal sector and subdued performance in the formal retail segment.

The Group procured 10.8 million litres of raw milk during the quarter, representing 36.7% of national production.

Cumulative intake for the nine months to 30 September 2025 amounted to 31.1 million litres, a marginal 0.8% decrease year-on-year, equating to 35% of national output.

For the nine-month period, cumulative volume was 13% ahead of the prior year, driven by growth in Beverages (22%) and Foods (20%), while Liquid Milks declined by 5%. Category contributions to total sales volume were Beverages 64%, Liquid Milks 26% and Foods 10%.

Cumulative revenue for the nine months increased by 7% to US$111.8 million, primarily driven by volume growth.

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