Golden Acre Foods unveils modern pack redesigns to boost shelf appeal

UK – Food and beverage brands are leaning into refreshed pack design to strengthen shelf appeal and communicate value-led benefits, with Golden Acre Foods both rolling out new visual identities aimed at modern consumers.

Golden Acre Foods has rebranded its range of long-life, vegetarian-friendly ambient yogurts, giving the Fat Free Plain, Fat Free Fruit and Thick & Creamy variants a more contemporary look.

The updated packs feature cleaner graphics and brightly coloured lids that clearly signpost flavour, improving on-shelf navigation while injecting greater visual impact.

The refresh comes as protein-rich products and sustainability considerations continue to shape consumer purchasing decisions.

Rebecca Cutter, head of marketing at Golden Acre Foods, said the redesign was driven by a desire to bring the range “right up to date” while maximizing appeal for both foodservice and retail customers.

“With protein continuing to be a strong consumer trend and sustainability high on people’s agendas, we felt it was time to refresh our yogurts range,” Cutter said.

She added that the products’ ambient format remains a key differentiator, offering up to six weeks’ shelf life without refrigeration.

Golden Acre’s packaging strategy is closely tied to operational efficiency and waste reduction.

The long-life format allows easier storage for wholesalers and caterers with limited chiller space, while also helping to minimize food waste – an increasingly important consideration for operators and consumers alike amid rising costs and tighter sustainability targets.

Saputo Dairy UK to expand its Davidstow Creamery

Saputo Dairy UK unveiled proposals to significantly expand cheese production at its flagship Davidstow Creamery in Cornwall, home to both Davidstow Cheddar and Cathedral City brands.

The dairy giant has applied to the Environment Agency for a new permit that would legally enable the production increase alongside changes to on-site processes.

Central to the plans is the removal of demineralised whey production, shifting focus toward core cheese output and aligning with evolving market demand and operational priorities.

Historical compliance challenges at Davidstow have included water pollution, noise and odour issues, with the site previously identified as “persistently poorly performing” in past regulator reports.

However, regulators have recognised improvements driven by Saputo in recent years, and the proposed permit would formalise enhanced mitigation measures and monitoring to protect local communities and river systems.

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