Amul renews partnership with Argentina Football for fourth year

ARGENTINA – Amul, a dairy manufacturer, has renewed its partnership with the Argentina Football Association (AFA) as the Official Regional Sponsor for another season, marking the fourth year of collaboration between the cooperative and the reigning FIFA World Cup champions.

The extension underscores Amul’s strategy of leveraging international sporting platforms to enhance global brand visibility and reaffirm the nutritional relevance of dairy in modern lifestyles.

AFA President Claudio Fabián Tapia noted the significance of the renewed collaboration, saying the association is “delighted to continue working with Amul,” describing the company as a historic Indian institution and acknowledging its ongoing trust and support.

Jayen Mehta, Managing Director of Amul, positioned the partnership as a union of shared values:
“Just like football, Amul connects hearts across borders. We are proud to continue supporting a team that inspires. This collaboration celebrates the energy that drives both sport and nutrition, as milk, the world’s original energy drink, fuels champions and dreams across generations.”

For an Indian dairy cooperative with decades of domestic leadership, the association with one of the world’s most celebrated football teams signals its ambition to align with high-performance sport and youth-oriented engagement.

Founded in 1893, the Argentina Football Association (AFA) is South America’s oldest football governing body and one of the most decorated in global football. It has three FIFA World Cup titles, including the recent 2022 championship.

Amul dominates India’s food brand rankings

Recently, the company claimed the top spot as India’s most valuable food brand with a brand value of US$4.1 billion, according to a Brand Finance report.

The report attributes this growth to Amul’s strong product portfolio, particularly its expanding protein range and health-focused offerings, which have been gaining traction in the Indian market.

The brand’s competitive pricing, deep market penetration, and consistent consumer engagement have also contributed to its valuation surge.

Amul has also been ranked as the third strongest brand in India overall, across all categories, with a Brand Strength Index (BSI) score of 91.2 out of 100 and an AAA+ rating—testament to its enduring consumer trust and preference.

The report notes that Amul’s entry into the North American market marks a significant strategic milestone, positioning the brand for long-term global growth.

With a vast network of 3.6 million dairy farmers and a daily milk collection of 32 million litres, GCMMF has built a robust supply chain that delivers over 24 billion packs of dairy products annually across more than 50 countries.

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