Amul dominates India’s food brand rankings

INDIA – Amul, a dairy manufacturer, has once again claimed the top spot as India’s most valuable food brand with a brand value of US$4.1 billion, according to a Brand Finance report.

The report attributes this growth to Amul’s strong product portfolio, particularly its expanding protein range and health-focused offerings, which have been gaining traction in the Indian market. The brand’s competitive pricing, deep market penetration, and consistent consumer engagement have also contributed to its valuation surge.

Amul has also been ranked as the third strongest brand in India overall, across all categories, with a Brand Strength Index (BSI) score of 91.2 out of 100 and an AAA+ rating—testament to its enduring consumer trust and preference. The report notes that Amul’s entry into the North American market marks a significant strategic milestone, positioning the brand for long-term global growth.

Speaking on this achievement, Jayen Mehta, Managing Director, GCMMF (Amul), said, “We are honoured to be acknowledged as India’s strongest food brand in 2025, while in its 2024 Brand Finance Report Amul was declared the World’s Strongest Food and Dairy brand. This recognition holds particular significance as it coincides with the International Year of Cooperatives, reaffirming the strength and resilience of our cooperative model.”

With a vast network of 3.6 million dairy farmers and a daily milk collection of 32 million litres, GCMMF has built a robust supply chain that delivers over 24 billion packs of dairy products annually across more than 50 countries.

Following closely behind, Mother Dairy secured the second position with a brand value of US$1.15 billion, climbing from third place the previous year.

The company, a wholly owned subsidiary of the National Dairy Development Board (NDDB), has diversified its offerings beyond milk to include edible oils under the Dhara brand, as well as fresh produce and frozen foods under the Safal brand. In FY 2024–25, Mother Dairy reported a turnover of ₹17,500 crore, marking a 16% year-on-year growth.

Karnataka’s dairy cooperative, Nandini, held onto its fourth rank, with its brand value increasing by US$139 million to US$1.079 billion. It climbed from 43rd to 38th in the Top 100 Indian Brands list.

B Shivaswamy, Managing Director of the Karnataka Milk Federation (KMF), credited consumers and farmers for the brand’s strong performance.

“We remain steadfast in our commitment to delivering value, nourishment, and reliability— every single day,” he said.

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