Danone’s Too Good & Co unveils new coffee creamers

USA – Danone’s Too Good & Co. has launched a new line of coffee creamers, marking the brand’s first venture outside of its established low-sugar yogurt category.

The dairy giant is introducing a line of coffee creamers containing about 3 grams of sugar per serving compared to about 5 grams in the leading coffee creamers. The launch features three options: sweet cream, roasted vanilla and a seasonal lavender flavor.

Danone chose Too Good because of its low sugar halo and use of real ingredients, said Olivia Sanchez, senior vice president of creamers for Danone North America.

She pointed to the fact that 68% of consumers prefer creamers made with natural ingredients, while four out of 10 are looking to reduce their sugar intake, according to a survey by Kantar and Danone.

“We have all the expertise in the dairy yogurt aisle, and this expansion into coffee creamers was just a natural step for us,” Sanchez said in an interview. “We felt that it was a unique opportunity.”

The company’s latest offering will put it in more direct competition with Chobani, which has found success with its creamers that include natural, non-GMO ingredients while eschewing artificial flavors, sweeteners or preservatives.

Chobani has been quickly grabbing market share in the space and now makes up 11.5% of the $5 billion category, compared to 5.5% a year ago.

Sanchez said expanding Too Good into a dairy-adjacent space, such as creamers, was a natural move for the offering. Data from Circana IRI found 86% of refrigerated creamer buyers also purchase yogurt. 

The launch of Too Good creamers taps into that overlap and helps keep more individuals in the fast-growing brand. Nearly 57% of Too Good shoppers buy refrigerated creamers, according to Circana IRI.

Danone launches new Activia EXPERT yorghut in Canada

Additonally, the company unveiled Activia EXPERT, its most advanced yoghurt, backed by Activia’s over 35 years of global research in gut health.

This new product line is the first of its kind in Canada, combining an exclusive blend of probiotics with prebiotics.

Developed for health-conscious consumers seeking elevated gut health support, Activia EXPERT offers an updated nutritious profile tailored to meet the needs of modern lifestyles: Like the original Activa, EXPERT contains more than 1 billion probiotics to support gut health.

Each serving of EXPERT provides prebiotics, along with 6g of protein and 35% less sugar. Powered by an enhanced formulation, it’s the ideal choice for those looking to elevate their digestive health routine.

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