Danone launches new Activia EXPERT yorghut in Canada

CANADA – Activia, a Danone yoghurt brand, has unveiled Activia EXPERT, its most advanced yoghurt, backed by Activia’s over 35 years of global research in gut health.

This new product line is the first of its kind in Canada, combining an exclusive blend of probiotics with prebiotics.

Developed for health-conscious consumers seeking elevated gut health support, Activia EXPERT offers an updated nutritious profile tailored to meet the needs of modern lifestyles: Like the original Activa, EXPERT contains more than 1 billion probiotics to support gut health.

Each serving of EXPERT provides prebiotics, along with 6g of protein and 35% less sugar. Powered by an enhanced formulation, it’s the ideal choice for those looking to elevate their digestive health routine.

Gut health matters

A recent study conducted by Activia reveals that over half of Canadians want to improve their digestive health but don’t know where to begin, while 93% consider gut health in their food choices.

Yet in a landscape dominated by social media-driven health content, a Canadian Medical Association study found that 62% of Canadians have been misled by health information on social media platforms.

“Data shows that more than half of Canadians experience symptoms of poor gut health every month, and that there are several factors that affect one’s gut health. Our daily habits, especially nutrition and diet, can make a real difference,” said Janna Boloten, MHM, RD, a registered dietitian and Director of Nutrition and Scientific Affairs at Danone Canada. “

”Many Canadians are looking for trusted, effective and practical guidance that they can use in their daily lives. The amount of information available to consumers is overwhelming, so it’s essential to look to credible sources and to consult a registered dietitian for personalized nutrition advice for gut health.”

Activia EXPERT builds on Activia’s more than 35 years of digestive health expertise, supported by a team of over 300 Danone global scientists with backgrounds in nutrition and microbiology.

Geneviève Bolduc, Head of the Yoghurt Category at Danone Canada, said, “Activia has been the undisputed global leader in gut health for over the past three decades, so the launch of Activia EXPERT reflects the brand’s unwavering commitment to keeping science at the forefront through research and innovation. With its exclusive probiotic and prebiotic formulation, Activia EXPERT offers a simple and tasty way to support digestive health as part of your routine. This is a complement to our core range, and a next-level option for those who are looking for added support for their gut health.”

About prebiotics in Activia EXPERT

Inulin is a prebiotic fibre that is naturally found in plant-based foods, fruits, veggies and whole grains. Research shows that regular consumption of inulin, at 5g/day, increases a beneficial bacteria called bifidobacteria in the gut.

As research evolves, we continue to appreciate the role of bifidobacteria to support immune function, nutrient metabolism and reducing digestive issues. Each 100g serving of Activia EXPERT provides over 10⁹ CFU of Bifidobacterium lactis, a probiotic that contributes to healthy gut flora, alongside 2.5g of inulin per serving.

Subscribe to receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world. SUBSCRIBE HERE