Royal Fresh Brands expands with new sweetened lala milk

KENYA – Royal Fresh Brands, operating under the Wakulima Dairy Ltd, has introduced sweetened lala milk, expanding its product offering.

According to the brand, the new product is smooth and creamy, with a perfectly balanced sweetness and rich texture. This new offering is a refreshing twist on traditional milk.

Each serving supports bone development and muscle repair, which are essential for growing children and ageing adults

Additionally, the addition of sweeteners is carefully calibrated to preserve the natural lactose profile and minimize glycemic load, achieving a balance between taste and metabolic health.

Whether it’s poured over your morning cereal, blended into a fruity smoothie, or enjoyed on its own as an afternoon pick-me-up, the company stated that sweetened Lala Milk makes every moment taste better.

Jaouda launches plant-based milk brand, Nabatlé in Morocco

Earlier this year, Jaouda launched what is reported to be Morocco’s first locally made milk alternative brand. Named Nabatlé, the plant-based milk is available in oat, almond, and coconut varieties. 

The company states that all the products are calcium-fortified and free from gluten, lactose, added sugars, and preservatives.

According to Jaouda, the introduction of Nabatlé highlights its commitment to environmental sustainability while demonstrating Morocco’s ability to develop high-quality and competitive products using local expertise. 

The company has initiated a campaign to promote the benefits of plant-based milk, particularly targeting Moroccan consumers who may not yet be familiar with such alternatives. 

The campaign seeks to emphasize that these products are more than just a trend and serve as a viable substitute for dairy milk.

The plant-based milk market in Morocco is still emerging, with projections indicating it could be worth US$7.12 million by 2025. 

However, reports suggest the sector is poised for significant growth, with an anticipated compound annual growth rate of 17.84% over the next few years. 

On a global scale, the milk alternatives market is expected to reach approximately US$51.87 billion by 2032, driven by increasing consumer awareness of lactose intolerance and sustainability concerns.

Jaouda expressed enthusiasm about the launch, describing it as a milestone for the country. “Local revolution: Nabatlé has arrived!” the company stated on Instagram.

“First Moroccan creation in the world of plant-based milks, 100% made in Morocco. A project that celebrates the innovation, know-how, and creativity of our country, by Jaouda!”

The company also positioned Nabatlé as a source of national pride, developed entirely from local resources. 

“Nabatlé is more than a plant-based milk, it is a national pride that grows on our land!” Jaouda added.

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