Liconsa milk drying plant to begin operations by 2026

MEXICO – Liconsa, a dairy manufacturer, has announced that its Liconsa milk drying plant, which is under construction, is anticipated to start operations by 2026.

This project aims to support local farmers by increasing demand for milk, thereby promoting genetic improvement of the cattle to ensure sufficient supply for the plant.

The plant, located in the municipality of Jiquilpan, will require substantial dairy resources to operate. The facility is anticipated to use 250,000 liters of milk daily, providing a significant boost to local dairy farmers.

The plant, initially abandoned after being constructed during the era of President Lázaro Cárdenas, has been revitalised to produce 30,000 kilograms of powdered milk daily. Utilising approximately 300,000 litres of milk, this initiative will create 100 direct jobs and 300 indirect jobs, benefiting the regions of Michoacán, Jalisco, and Colima.

Expected to enhance the state’s dairy production, the plant’s output will be distributed through ‘Tiendas del Bienestar’ in collaboration with Segalmex. Michoacán, which produced over 382 million liters of milk in 2023, has key production municipalities like Buenavista, Coalcomán, and Tepalcatepec contributing significantly to its dairy economy, further highlighted by the annual production of over 300 million liters of milk.

Grupo Lala invests to boost milk consumption in Mexico

Recently, Grupo Lala announced a significant investment of US$3.42 million aimed at increasing milk consumption across the country. 

The initiative is part of a major strategy to address declining milk intake and promote its nutritional benefits among Mexicans.

According to the company, the campaign will focus on educating the public about the importance of milk in a balanced diet. 

This comes at a time when milk consumption in Mexico has seen a gradual decline, with many consumers turning to alternative beverages. 

Grupo Lala plans to roll out a series of advertisements, community programs, and partnerships with schools to encourage people, especially children, to drink more milk. 

The investment will also support improvements in distribution to ensure milk reaches more households nationwide.

Meanwhile, the company is targeting both urban and rural areas with this effort. 

In cities, Lala aims to compete with sugary drinks and plant-based milk alternatives that have gained popularity. In rural regions, the focus will be on affordability and accessibility. 

The company believes that by making milk more available and appealing, it can reverse the downward trend in consumption.

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