UK

This coalition, built around the long-standing Dairy Roadmap, marks a major shift in how environmental responsibility is shared across the entire supply chain.

The product is intended to drive incremental sales for retailers while reinforcing The Laughing Cow’s position as the leading brand in the cheese portion category.

The company stated that the positive performance reflects strong innovations and the continued improvement in our operations as we approach the summer season.

The new products build on Müller’s strong reputation for producing delicious items, while leveraging Myprotein’s expertise in sports nutrition.

With the multipack, the brand aims to make stocking up simpler and more cost-effective for consumers.