Ecotone expands product line with new plant-based products

UK – Ecotone has made its debut in the dairy-alternative drinks sector with the UK launch of two oat milk products under its Kallo brand: Gluten-Free Oat Milk and Oat and Protein Milk.  

Organic Oat & Protein Milk: This variant boasts 25g of natural plant protein per liter, making it a good choice for consumers looking for functional, dairy-free options without artificial fortification.

 Kallø Organic Gluten-Free Oat Milk: Made entirely from 100% gluten-free oats, this product is designed for individuals with gluten sensitivities, offering a clean and minimally processed alternative.

The oat milks, which are made from gluten-free oats, provide 25g of “natural plant protein per litre” and cater to consumers seeking “functional, dairy-free options without artificial fortification”.  

Caroline Mitchell, free-from brand controller at Ecotone in the UK, said dairy alternatives are a category that typically appeals to conscious consumers who care about the planet and their personal health.

She added that the category has offered limited choice for protein in oat milks until now, and that the company is proud to fill that gap and support consumers looking to increase their protein intake. 

Kallø’s foray into dairy alternatives comes on the heels of its successful launch of clean label cooking broths, including Organic Chicken Bone Broth and Vegetable Broth, which have positioned the brand as one of the fastest-selling in the ready-made stock category.

The oat milks will be produced at Ecotone’s B-Corp certified facilities, further underscoring the brand’s commitment to environmentally responsible practices.

Additionally, the products will be packaged in fully recyclable cartons, aligning with Kallø’s sustainability goals.

As consumers increasingly seek out clean-label and organic options, Kallø’s entry into the dairy alternatives sector is poised to capture the attention of health-conscious shoppers, reinforcing the brand’s status as a leader in innovative, plant-based products.

Ecotone promotes Bryan Martins to CEO

Earlier this year, the company promoted its Chief Marketing Officer, Bryan Martins, to the role of Chief Executive.

Martins replaces Emma Vass, who has served as CEO of Ecotone UK for the past seven years. The leadership transition follows Vass’ decision to leave the business for a new role at Gu Desserts.

He first joined the company in 2018 as UK marketing director, overseeing strategy and leading the UK brand and category teams.

In 2022, Martins then became chief marketing officer for Ecotone group, where he focused on driving growth in core categories and innovation across the European portfolio, including brands like Clipper Teas and Bjorg.

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