His appointment comes at a pivotal time for the fast-expanding gut health category, as retailers in the UK and Ireland look to trusted, established brands to deliver long-term value to an increasingly gut-aware consumer base.
Leon Fung has been appointed acting chief executive.
Sangram Chaudhari has been elected as the Vice Chairman of the federation.
Axelsen’s deep knowledge of the business and financial record position him to maintain discipline on cost management while the Board searches for a permanent chief executive.
These interim changes will remain in place until the permanent structure is confirmed.