McGuinness steps into the role at a pivotal moment for Bel as the company accelerates its growth in the market and advances its Purpose Full Snacking strategy in one of its most important regions.
Prior to this role, René was a member of the Fonterra Management Team as Managing Director Global Consumer and Foodservice.
His appointment aims to signal a continued focus on driving innovation, sustainability and customer partnership.
The appointment comes as the research agency sharpens its focus on climate resilience, food security, and farmer support across Kenya.
The appointments were made to ensure strong business expertise and strategic insight across segments such as fluid milk, cheese, ice cream, yogurt and cultured products, and dairy-derived ingredients