The launch taps into an ongoing sweet and savoury flavour trend that continues to resonate with consumers.
Cohen said he will develop other ice cream flavours that speak to the issues Ben & Jerry’s was silenced from addressing publicly by Unilever.
Dairy and flavoured milk products represent strategic growth segments where international technical partnerships prove decisive.
With the launch of this functional, refreshing ice pop for adults, TMICC is expanding the ice cream category itself and creating new consumption moments.
The indulgent new cream product blends flavours of chocolate with the familiar taste of Diageo’s classic Baileys Irish cream liqueur.