Kraft Mac & Cheese unveils new apple pie flavor

USA – Kraft Mac & Cheese has unveiled a limited-time apple pie flavour, merging two beloved American classics just in time for Thanksgiving.

To announce the new flavor, Kraft Mac & Cheese has teamed up with the ultimate pie guy, Jason Biggs, in a partnership that’s just as unexpected as the flavor pairing.

For the partnership, Jason leans into his legendary pie persona to help bring the new Kraft Mac & Cheese Apple Pie flavor to life with self-aware humor and a slice of nostalgia. Jason embodies the unexpected, conversation-starting flavor, proving that some pairings are just meant to be.

Actor, producer and director Jason Biggs, said, “Kraft Mac & Cheese Apple Pie flavor is daring yet delicious, and is bound to be the talk of the Thanksgiving table this year. I love that no matter your age, mac & cheese and apple pie are both Thanksgiving favorites that bring everyone together.

“Because of that, I wanted to ensure this partnership came to life in the same spirit with a nod to my past, but also reflecting where I’m at today. Similar to Kraft Mac & Cheese and I teaming up, this flavor combo is unexpected, but it just works.”

Sweet-and-savory combinations have remained a consistent flavor trend, and classics like apple and cheese continue to captivate America.

More specifically, consumers have a long history of topping their apple pie with cheddar cheese.

Kraft Mac & Cheese Apple Pie flavor satisfies this consumer craving in a new way by marrying the familiar creaminess of Kraft Mac & Cheese with the cinnamon and tart green apple notes of apple pie for a flavor that feels both familiar and adventurous.

Launching ahead of Friendsgiving and Thanksgiving celebrations, the Kraft Mac & Cheese Apple Pie flavor is a limited-time offer designed to celebrate daring flavor exploration, just in time for the biggest dining holiday of the year. Jason’s partnership underscores the humor, charm, and playful spirit at the heart of the new flavor.

“This holiday season, we wanted to create a memorable experience for mac & cheese fans that felt as unexpected as this flavor pairing,” said Cheryl Barbee, Communications Director, Kraft Mac & Cheese at The Kraft Heinz Company.

“The new Apple Pie flavor rounds out our flavor innovations for 2025 with its nostalgic blend of classic Thanksgiving dishes and bold flavor, marking the beginning of more shockingly delicious innovations to come from the brand.”

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