Niche Confectionery, Tetra Pak launch DailyMilk

GHANA – Niche Cocoa Industry has launched Daily Milk flavoured drinks through a collaborative partnership that exemplifies how global technology providers are transforming Ghana’s manufacturing capabilities in the expanding African beverage sector.

The product positions 180ml Daily Milk drinks in banana, vanilla, and strawberry flavours within Ghana’s soft drinks market, which reached 1.05 billion litres in Q3 2024 and is projected to grow 10.86 percent through 2029.

With a commitment to promoting the health and vitality of every Ghanaian child through dairy nutrition, Niche Confectionery Ghana, in partnership with TetraPak, has produced an aseptic product that meets international standards.

According to the marketing manager, this is the only milk product with a shelf life of nine months and aseptic filling.

This is because our goal as a company is not just to sell a drink but to ensure that young children get the needed nutritional benefits from every sip of DailyMilk.

Mr. Haithem Debbiche, Managing Director of Tetra Pak West Africa, based in Nigeria, described the initiative as demonstrating the company’s mission of making food safe and available everywhere.

The partnership brought together Tetra Pak’s global processing expertise with local market intelligence.

“This isn’t just about introducing a new product to the market, it’s redefining how we think about flavour, nutrition and packaging in a rapidly evolving consumer landscape,” Mr. Debbiche said.

Tetra Pak generated USD 12.7 billion in net sales globally during 2023, operating through 89 sales offices and 51 production plants across more than 160 countries.

The company provides complete solutions spanning processing equipment including evaporators, heat exchangers, aseptic systems, separators, homogenizers, plus distribution tools like conveyors and cap applicators.

The partnership began through innovation workshops where Tetra Pak technical teams collaborated with Niche Cocoa marketing staff throughout ideation, concept development, package design and production planning.

This co-creation model represents Tetra Pak’s evolved approach in emerging markets, positioning the company as an innovation partner rather than a mere packaging supplier.

Tetra Pak’s aseptic processing and specialized packaging materials address critical infrastructure gaps in markets where cold chain systems remain inconsistent.

The technology enables manufacturers to deliver safe, nutritious products with extended shelf life without requiring continuous refrigeration, a transformative capability for tropical climates.

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