Wells Enterprises, Ferrero North America unveil new Nutella Ice Cream

USA – Wells Enterprises, in partnership with Ferrero North America, has launched Nutella Ice Cream, the only ice cream made with real Nutella®, expanding its product line.

The iconic hazelnut-cocoa flavor fans already love has made its official nationwide debut in a brand-new format: a smooth, creamy ice cream made with tasty Nutella® layers and swirls throughout. Nutella Ice Cream is available in cones and 14 fluid ounce containers.

Nutella Ice Cream – 14-Fluid-Ounce Containers: The unmistakable Nutella® hazelnut-cocoa taste in a rich, multi-textured, spoonable format made for slow evenings and sharing at home. Available for a suggested retail price starting at $4.36, depending on the retail channel.

“Nutella has been a beloved part of people’s lives for more than 60 years and bringing it to the freezer aisle is a milestone moment fans have been waiting for,” said Noah Szporn, Senior Vice President of Nutella, Ferrero North America. “We can’t wait for them to enjoy the iconic taste they love in a whole new way.”

Additionally, Nutella Ice Cream – 3.04-Fluid-Ounce Single-Serve Cones: The iconic flavor of Nutella® meets a satisfying crispy wafer cone, delivering a premium treat for spontaneous moments on the go. Available for a suggested retail price starting at $5.47 for a 4-pack, depending on the retail channel.

“Nutella is one of the most trusted flavors in the world and our job was simple: don’t mess it up. Every decision we made was in service of delivering exactly what fans expect, now in a format they can enjoy straight from the freezer,” said Isabella Chia, Chief Marketing Officer at Wells Enterprises.

In 2025, Wells Enterprises, the largest privately held ice cream manufacturer in the US, is set to unveil its latest innovations – Nutella Ice Cream and Kinder Bueno Frozen Dessert.

According to NielsenIQ, Wells’ previous innovations, particularly its Ice Cream Candy Bars, have contributed to significant category growth, with 40% of sales being incremental to the ice cream category. In just nine months, this portfolio generated over US$18 million in retail sales and reached 1.2% household penetration.

Wells Enterprises is positioning these new products to capitalise on the increasing consumer demand for high-quality, indulgent frozen treats. The premium pint segment already represents over 75% of total pint sales, indicating a ripe opportunity for growth.

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