Yoplait revamps its YOP range after 20 years

FRANCE – Yoplait has unveiled a new look for its YOP range for the first time in over 20 years to drive appeal with its teenage and young adult core consumers and accelerate brand growth.

According to the company, the brand is experiencing a resurgence in popularity and benefiting from the growth of the dairy drinks category.

As the only drinking yoghurt on the market, it offers a true point of difference with a unique taste and texture. Currently worth US$13.9 million (£10.3 million) and growing in value at +12% YOY and +16% YOY in volume terms, YOP is becoming a true stand-out brand.

The relaunch, which includes a total visual overhaul and an optimised recipe, is a direct response to a significant shift in consumer behaviour.

“Almost 7 million bottles of YOP were sold in 2025, and the brand is on the cusp of returning to its immense popularity seen in the early 2000s,” explains Ewa Moxham, UK Head of Marketing for Yoplait.

“Now is the time to give the brand a modern refresh to ensure it really pops on-shelf, appeals to teenagers and young adults with an impactful marketing campaign and ensure as many of our consumers try YOP’s unique taste and texture.”

The new-look packaging moves away from traditional dairy cues in favour of a vibrant, minimalist aesthetic. The bold typography and high-contrast colours are designed for maximum shelf standout, specifically targeting Gen Z and Millennial shoppers who prioritise Instagrammable and functional packaging.

Beyond the visual update, Yoplait has refined the product’s nutritional profile to align with modern health trends.

The reformulated YOP range now emphasises high protein content, calcium and vitamin D and reduced added sugar.

In line with Yoplait’s broader ESG commitments, the new YOP bottles are made from 100% recyclable materials. The brand is also working to increase the percentage of recycled plastic (rPET) in its containers, appealing to the eco-conscious values of its younger target audience.

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