Ice Cream Works launches zero sugar added range in its portfolio

INDIA – Ice Cream Works has introduced its newest range, Ice Cream Works Zero Sugar Added, a product that redefines guilt-free indulgence for today’s health-conscious consumer.

The range is crafted using 100% natural sugar substitutes, such as Stevia and monk fruit, which are zero-calorie, plant-based sweeteners that do not raise blood sugar levels and have a zero glycemic index.

Monk fruit contains natural antioxidant compounds and both are free from artificial sweeteners. Each flavour has been developed to deliver indulgence without guilt, with the same creamy mouthfeel ICW fans love.

Signature innovations include unique creations like the Three Berries Ice Cream, alongside a mix of classic favourites and refreshing new flavours.

Designed for health-conscious millennials and Gen Z consumers, fitness enthusiasts, and those managing dietary restrictions like diabetes, this range appeals to anyone seeking healthier alternatives without giving up on taste.

The collection is available across all formats dine-in, takeaway, and delivery – making it easy for everyone to experience guilt-free indulgence.

“As a brand, we have always believed in evolving with the times while staying true to our commitment to quality and taste,” said Rishi Chona, Founder, Ice Cream Works.

“With Zero Sugar Added, our vision was to create a product that aligns with today’s health-conscious lifestyle without compromising on indulgence. It represents a new chapter for Ice Cream Works- one where innovation, purity, and pleasure come together seamlessly.”

India Ice Cream Market to reach USD 16.1B by 2035 – Expert Market Research (EMR) reports

The Indian ice cream market size reached a value of approximately US$3.98 billion in 2025 and is projected to grow at a CAGR of 15.00% between 2026 and 2035, reaching nearly US$16.10 billion by 2035, according to Expert Market Research (EMR).

Increasing urbanization and rising middle-class income levels are significantly driving ice cream consumption across India. As purchasing power improves, consumers are spending more on impulse treats and premium desserts. 

Additionally, the market is witnessing strong demand for artisanal, gourmet, and premium ice cream offerings.

Consumers are increasingly exploring unique flavors, exotic ingredients, and international formats. The growth of artisanal ice cream and niche brands reflects changing preferences toward quality and differentiated taste experiences.

The India ice cream market is characterized by strong competition among established players and regional brands. Key companies include Gujarat Co-operative Milk Marketing Federation Ltd, Vadilal Industries Ltd, Mother Dairy Fruit & Vegetable Pvt Ltd, Hindustan Unilever Limited, and Devyani Food Industries Ltd.

Market leaders are focusing on product innovation, geographic expansion, premium offerings, and digital marketing strategies to strengthen brand loyalty. Strategic partnerships with retail chains and expansion into smaller cities are key growth strategies for the forecast period.

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