Lamar introduces new whipping cream in 250ml Pack in Egypt

EGYPT – Lamar has expanded its dairy portfolio with the introduction of its whipping cream in a convenient 250ml pack.

The 250ml size is designed for households, small bakeries, and culinary enthusiasts who need just the right amount of cream for recipes without excess or waste.

Lamar Egypt is a leading dairy and juice producer, established in 1985 under the Alexandria Agriculture Company.

Originally focused on supplying raw milk to other processors, Lamar transitioned in 2012 to manufacturing and packaging its own branded products.

Today, it is recognised as one of Egypt’s most trusted names in dairy and beverages, combining farm-to-table integration with a commitment to quality and innovation.

Lamar’s product portfolio spans several categories, such as dairy products, dairy alternatives, flavoured milks, juices, and cooking & whipping cream.

Lamar’s motto, “Straight from the farm to the pack,” underscores its commitment to maintaining control over every step of the production process.

In 2024, the company appointed Amr Bishara as the new Chief Marketing Officer (CMO), marking a significant step in the company’s ongoing commitment to growth and innovation.

With a distinguished 17-year career in the fast-moving consumer goods (FMCG) sector, Amr brings a wealth of experience and expertise that aligns seamlessly with Lamar’s vision for expansion and creative excellence.

Amr’s professional journey includes pivotal roles in leading companies within the FMCG industry.

Before joining Lamar, he served as Marketing Director at Juhayna Food Industries for nearly four years, where he played a crucial role in strategic planning, brand development, and stakeholder management.

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