New dairy products: Low fat milk, sweetened mala, aloe vera yoghurt

KENYA – Fresha Dairy Brands has expanded its product portfolio with the launch of two new dairy offerings aimed at health-conscious and convenience-driven consumers.

The company recently introduced Fresha Low Fat Milk and Sweetened Fresha Maziwa Lala, reinforcing its commitment to freshness, nutrition, and market responsiveness.

Fresha Low Fat Milk, now available in 500ml, 250ml, and 200ml packs, contains just 2% butterfat and boasts 100% more calcium.

The product is positioned as a refreshing, nutritious option for consumers seeking lower-fat dairy without compromising taste.

Its packaging and promotional messaging emphasize health and vitality, with visual cues like a green measuring tape and energetic taglines such as “Less Fat, Pure Refreshing Taste.”

Alongside this, the company has also has launched Sweetened Fresha Maziwa Lala, a fermented milk beverage available in 500ml and 250ml bottles.

The product is designed to appeal to those who enjoy traditional dairy with a sweet twist.

Promoted with the tagline “The wait is over,” the launch highlights the product’s irresistible flavor and freshness, encouraging consumers to “Grab and enjoy.”

ASAS Dairies unveils four new fruit juice drinks

Additionally, ASAS Dairies has expanded its beverage portfolio with the launch of four new fruit juice drinks, reinforcing its reputation for freshness and flavor in the East African market.

Among the standout additions is the ASAS Mango Fruit Juice Drink, ASAS Apple Fruit Juice Drink, ASAS Orange Fruit Juice Drink and ASAS TropicaL Mix Fruit Juice Drink.

With this launch, ASAS Dairies continues to build on its legacy of delivering trusted dairy and beverage products, now venturing deeper into the fruit juice segment.

The new offerings are expected to resonate with a wide consumer base, from health-conscious individuals to families looking for flavorful hydration options.

Chello Dairy introduces aloe vera yoghurt to blending wellness with flavor”

Concurrently, Chello Dairy has unveiled a new addition to its yoghurt line: aloe vera flavored yoghurt, blending the refreshing qualities of aloe vera with the creamy texture of fermented milk.

The launch is aimed at consumers seeking functional and flavorful dairy options, with aloe vera known for its digestive and skin health benefits.

The product, promoted with vibrant green branding and imagery, highlights the aloe vera theme, emphasizing taste and wellness, inviting consumers to “Experience the Best Aloe Vera Taste – Now in Yoghurt!” and encouraging them to enjoy a “refreshing sip.”

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