The Magnum Ice Cream Company valued at US$9B in Amsterdam listing

NETHERLANDS – The Magnum Ice Cream Company (TMICC) has clinched a market capitalization of 7.8 billion euros (US$9.08 billion) on its public trading debut, with the Unilever spinoff seeking to lure new investors in the snacking category.

Shares in the ice-cream business opened slightly higher than their initial price on Amsterdam’s Euronext, then retreated, trading down 0.4% at 12.75 euros.

Home to brands like Ben & Jerry’s, Breyers, and Cornetto, Magnum Ice Cream is targeting investors in the snacking industry beyond the broader consumer staples segment, Chief Executive Officer Peter ter Kulve said in an interview Friday.

“We have especially been looking at who is big into snacking and refreshment—Coke, Pepsi, Mondelez—who is not in Unilever,” Peter ter Kulve said.

Ter Kulve has been focused on this group to build a case that ice cream can be a stable investment asset year-round, with both long-term growth and financial stability. Upon launch, the investor base was expected to still largely overlap with Unilever’s.

Investors in the USA have shown more interest than anywhere else, according to ter Kulve, who said he and the company’s chief financial officer visited 250 investors.

“This is clearly an American stock. America is an ice-cream country,” Peter ter Kulve said.

Meanwhile, there is also prospective demand from investors in the U.K., Switzerland, France and Germany.

Magnum Ice Cream’s long-awaited listing comes after Unilever pushed it back from the initial plan for November, citing the U.S. government shutdown. It first said it would demerge the ice-cream business in March last year.

The company has its eye on sales growth and higher profitability, as market share fell from 20.1% to 19.9% between 2016 and 2023. Last year, its share was 20.8%, the company said.

TMICC becomes global partner of Royal Concertgebouw Orchestra

Recently, TMICC became a global partner of the Royal Concertgebouw Orchestra, joining existing global partners ING and Booking.com and building on the strong legacy of the Unilever partnership, which began in 2011.

Both companies share a rich history with a strong international character and a common mission: creating extraordinary moments.

While the orchestra does so through music and global performances, The Magnum Ice Cream Company seeks to turn ordinary everyday moments into lasting memories.

Their partnership reflects the creativity, ambition, and international appeal of both organisations.

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