Milk is a dietary staple in India, and nearly 30% of consumers recognize their lactose intolerance—despite studies indicating that up to 70% may actually be affected.

INDIA – Beanery Foods, a Hyderabad-based startup, has launched a range of lactose-free, no-refined-sugar, clean-label milkshakes, crafted for those with lactose intolerance, digestive sensitivities and the fast-growing community of health-conscious Indians seeking smarter indulgences.
Launched under the brand name ‘Zumi’, the naturally creamier and sweeter lactose-free formula is gentler on the gut and sweetened with monk fruit and jaggery, making it a healthier alternative.
The milkshakes come in three flavours inspired by the Indian desserts including Rose Kulfi, Rasmalai, and Chocolate – catering to varied palates across the country.
Packaged in convenient, hygienic, ready-to-drink Tetra Pak packaging, Zumi’s milkshakes are designed for today’s on-the-go consumer, with each 200ml package serving delivers 6–7 grams of protein.
Lactose-free milk delivers the same rich nutritional profile as regular milk, while being easier to digest.
This makes it a more brilliant everyday choice for a diverse range of consumers – from fitness enthusiasts, schoolchildren, and working professionals to individuals with digestive sensitivities and anyone seeking a healthier lifestyle.
Zumi’s products are thoughtfully crafted to meet these varied dietary needs, transforming everyday indulgences into healthier, functional choices—without compromising on taste or experience.
Combining lactose-free milk with natural zero GI sweeteners like monk fruit gives ZUMI Milkshakes its creamy rich taste which makes these milkshakes an ideal alternative to calorie-heavy desserts.
Commenting on the launch, Thapasya Vijayaraghavan, founder, Zumi Foods, said, “We are excited to serve the ever-conscious Indian consumer with our clean, lactose-free, no refined sugar milkshakes and redefine how India snacks and indulges. At ZUMI, our vision is to make better-for-you indulgence a joyful, guilt-free choice for everyone, combining nutrition with exceptional taste.”
ZUMI is one of the winners of Startup Challenge 2024 by Tetra Pak India, in partnership with Startup India, an initiative aimed at fostering innovation in India’s F&B ecosystem.
Through the programme, Zumi received comprehensive support in product development, mentorship, and commercialisation, along with access to Tetra Pak’s Product Development Centre in Chakan for hands-on assistance in product formulation and testing.
Cassio Simoes, managing director, Tetra Pak South Asia, added, “We are delighted to have supported their journey from concept to shelf through our Startup Challenge—providing access to our global expertise, infrastructure, and mentorship.
“As we continue to collaborate with promising entrepreneurs, our goal is to build a stronger, more sustainable F&B ecosystem that benefits consumers, startups, and the industry.”
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