Promasidor Nigeria launches Ikun Milk Day to boost nutrition

NIGERIA – Promasidor Nigeria, a dairy manufacturer, has officially launched Ikun Milk Day, a corporate social responsibility and social impact initiative designed to enhance child nutrition and support education in Ikun Amure, Ekiti State.

The company said that through the initiative, primary school pupils in five local schools will receive fresh milk once a week alongside nutrition and dairy farming sessions, adding that the programme reflects its ongoing commitment to health education and community development.

Speaking on behalf of Promasidor Nigeria’s CEO, Francois Gillet, Corporate Affairs & IDF Director Dr. Eno Udoma-Eniang highlighted the importance of the initiative.

She noted that it represents a key milestone for their dairy farm operations in Ikun-Ekiti, but more importantly, it will directly benefit the children in the community.

She emphasized that the project was driven by a commitment to give back in a meaningful and sustainable way, stating that its impact extends beyond milk distribution, as research has shown that proper nutrition plays a critical role in cognitive development and academic performance.

Governor Oyebanji, in his remarks, said: “This initiative is not just about milk, it’s about securing the future of our children. The provision of milk would not only boost the health of the pupils but also encourage higher public-school enrollment and attendance. Promasidor has shown what a true partnership with the people looks like, by turning local resources into lasting community value.

Promasidor Nigeria clinches 2 awards at 2024 Brandcom Awards

Last year, the company claimed two prestigious awards at the 2024 Brandcom Awards, held at The Landmark Centre, Victoria Island, Lagos.

According to the event organizers, the Brandcom Awards celebrate excellence and innovation in branding, marketing, and communications across various industries.

A report by Brandcom noted that Promasidor’s Twisco brand was named the Most Outstanding Chocolate Drink Brand in Consumer Engagement.

This recognition highlights Twisco’s exceptional creativity, strategic marketing efforts, and impact in connecting with consumers.

Industry analysts emphasized that Twisco’s campaigns have set a benchmark in the beverage sector, particularly for their engaging content and resonance with their target audience.

Additionally, Promasidor’s Top Tea brand received the Most Outstanding Tea Brand of the Year award. The accolade honors the brand’s remarkable commitment to promoting the tea segment through creativity and influence.

Experts in the beverage industry observed that Top Tea’s marketing strategies have contributed significantly to the growth of the tea market in Nigeria.

Adebola Williams, Promasidor’s Marketing Director, was also honored as the Chief Marketing Officer (CMO) of the Year 2024 (Culinary).

According to the award citation, Williams’ leadership and innovative approach have played a pivotal role in the success of Promasidor’s brands.

His contributions to the company’s marketing strategies have not only driven brand growth but also reinforced Promasidor’s position in the competitive food and beverage industry.

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