Silver Star Nutrition launches ELITE Plant Protein to meet growing demand

USA – Silver Star Nutrition, a US-based company focused on high-quality supplements, has introduced its new ELITE Plant Protein, a product designed to cater to the rising demand for plant-based nutrition. 

The protein powder targets health-conscious consumers, particularly those seeking vegan-friendly options to support fitness and wellness goals.

The ELITE Plant Protein is crafted to provide a complete amino acid profile, addressing a common concern with plant-based proteins. 

According to a company statement, the product combines pea, brown rice, and mung bean proteins to ensure it meets the needs of muscle growth and recovery. 

“We wanted to create a product that not only tastes great but also delivers on performance,” said a Silver Star Nutrition. 

This blend is free from artificial flavors, sweeteners, and preservatives, appealing to consumers wary of synthetic additives. 

The protein is also gluten-free and soy-free, making it suitable for those with dietary restrictions.

A report by Nutrition Insight highlights the growing popularity of plant-based proteins, noting that 2025 US dietary guidelines recommend increasing plant-based protein intake for health and environmental benefits. 

Silver Star’s entry into this market comes at a time when plant-based supplements are gaining traction, with sales projected to grow significantly. 

The company’s focus on transparency includes clear labeling of ingredients and nutritional content, addressing consumer concerns about heavy metal contamination in protein powders, as raised in a January 2025 Clean Label Project study.

The product is priced competitively, with a 2-pound tub retailing at approximately US$40, offering 25 grams of protein per serving. 

“Our goal is to make high-quality plant protein accessible to everyone,” the spokesperson added. 

Available in vanilla and chocolate flavors, the powder is designed for versatility, suitable for shakes, smoothies, or baking. 

Silver Star Nutrition has partnered with major retailers like Target and online platforms to ensure wide availability.

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