The launch strengthens Dairibord’s beverage offering and adds variety to its Lyons Quench range

ZIMBABWE – Dairibord Zimbabwe has expanded its Lyons Quench brand with two new flavors: lemon and orange.
The new products are designed to offer consumers refreshing citrus-flavoured drink options, adding variety to the company’s existing beverage offering.
The new product comes after the company unveiled an improved taste for its popular NaturalJoy juice range, refreshing the line with richer, more exotic flavour blends.
According to the company, consumers can enjoy the enhanced profiles in three variants: Passion Coconut, Apple Coconut, and Litchi Coconut.
The company’s decision to reformulate NaturalJoy reflects its commitment to continuous product improvement and responsiveness to consumer preferences.
Available in both 250ml and 1L packs, the range caters to on‑the‑go convenience as well as family consumption.
This enhancement underscores Dairibord’s broader strategy of innovation in the beverages segment, reinforcing its reputation as a trusted household brand while keeping pace with evolving consumer trends.
Varun Beverage leads race to acquire a controlling stake in Dairibord
Recently, Varun Beverages emerged as the leading prospective buyer for a controlling stake in Zimbabwe’s largest dairy and food processor, Dairibord Holdings Limited.
This follows a cautionary statement issued by the Dairibord board, which advised shareholders that three of its major blockholders—Equivest Asset Management, Mega Market and Mutare Mart & Exchange—had issued a joint notice disclosing that they had entered into negotiations with an unnamed third party to sell their collective shareholding.
Combined, the three entities hold a commanding block of shares representing over 51% of Dairibord’s issued ordinary shares, meaning that if successful, the transaction will result in a total change of control.
Mega Market is the largest shareholder in Dairibord, holding a 23.92% stake. This is closely followed by Stanbic Nominees, which holds 23.87 % of the company.
Serrapin Investments is the third-largest shareholder with 12.04%, while Old Mutual Life Assurance Company Zimbabwe Limited holds 10.65% shareholding.
The Mining Industry Pension Fund rounds out the top five, holding 4.93% of the total stock. The top five shareholders own 75.41% of Dairibord, leaving the remaining 24.59% in the hands of other, smaller retail and minority investors.
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