The Velvet range is strategically positioned within the premium milkshake category.
It contains no artificial colours, aligning with the growing demand for healthier, cleaner-label food options.
The new ice cream bars are being rolled out nationwide across major US grocery retailers, including Kroger, Albertsons, Safeway and Publix.
The product is made using the company’s traditional open-vat process.
Made with pea protein, it aligns with plant-forward trends