Piracanjuba Group introduces new products

BRAZIL – Piracanjuba ProForce, a brand of Piracanjuba Group, has introduced four new supplements, expanding its portfolio.

They include Pre-Workout lemon flavor, Micronized Monohydrated Creatine, Carbohydrate Gel, available in açaí flavors with guarana, salted caramel and coconut water, and Whey Protein Concentrate, in a 900-gram package, in chocolate, vanilla, and cookies versions.
 
The novelties reinforce the brand’s positioning in offering practical and quality solutions for the entire supplementation journey, from preparation for physical activity to energy supply, muscle recovery and complementing daily protein intake.

According to the company, supplementation is no longer only for athletes and has become part of the routine of consumers with different goals and lifestyles.

Grupo Piracanjuba opens new processing hub

The company recently inaugurated its newest industrial unit in São Jorge D’Oeste, Paraná, solidifying its status as a titan of the Brazilian dairy industry.

This state-of-the-art facility represents a major leap in production capacity, engineered to process a staggering 1.2 million litres of milk per day.

In this first stage, production will be focused on butter and cheese, with expansion planned for higher value-added ingredients, such as whey protein, lactose powder and cottage cheese.

The movement gains relevance in the face of Brazil’s dependence on imports — currently, 54% of whey protein concentrate consumption and 67% of lactose are imported.

With about 250 initial direct jobs, the unit was designed with a focus on efficiency and sustainability, including water reuse and biogas use. The investment reinforces the company’s national expansion strategy and diversification of the company’s portfolio.

These advancements ensure that the high volume of milk processed does not compromise the consistency or safety of the final product. The plant’s infrastructure is built to handle complex cheese varieties, catering to a diverse range of consumer tastes.

Additionally, the company acquired Santa Barbara Indústria e Comércio de Bens e Laticínios Ltda (Natulact) for an undisclosed sum, strengthening its presence in the Northern region of Brazil.

With the transaction, Grupo Piracanjuba will have its first manufacturing unit in the Northeast Region, increasing the number of factories currently in operation to eight. The other seven are located in the Centre-West, South and Southeast regions of the country.

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