The campaign is aimed at promoting transparency and authenticity in India’s dairy industry.
The company is leveraging its legacy of innovation and regional leadership to strengthen its footprint in the Indian ice cream market.
The new outlet is designed to meet rising demand for certified dairy products.
The initiative, delivered through the Kenya Animal Genetic Resources Centre (KAGRC), slashes the cost of sexed semen from KSh7,000 to KSh1,400.
This acquisition marks a major expansion into eastern India.