Pride of Cows teams up with Faye D’Souza to drive dairy awareness

INDIA – Pride of Cows, India’s first single-origin milk brand, has strengthened its latest campaign, by partnering with public voices, award-winning journalist Faye D’Souza, popular sports broadcaster Jatin Sapru and food and travel blogger Kamiya Jain from Curly Tales.

As the demand for authenticity and accountability in the food industry grows louder, Pride of Cows is championing a message of radical transparency. At the heart of this campaign lies a powerful and simple question: “What’s the Source of Your Milk?

The company stated that the campaign is a comprehensive 360-degree initiative spanning premium print, digital storytelling, social media engagement and influencer collaborations. The messaging is bold, thought-provoking and rooted in the brand’s core promise of complete traceability.

Through strategic collaborations, the campaign is reaching new and diverse audiences across news, lifestyle, and sports.

Award-winning journalist Faye D’Souza, known for her advocacy and focus on consumer rights, brings depth and credibility to the conversation around food transparency.

Complementing her, renowned sports broadcaster Jatin Sapru adds a warm, relatable voice that resonates with family audiences across India, encouraging them to rethink their everyday milk choices. Further amplifying its digital reach, Pride of Cows has partnered with popular food and travel content creator Kamiya Jani from Curly Tales.

Through engaging video content and immersive storytelling, this collaboration brings the brand’s farm-to-doorstep journey to life, reinforcing its core promise of purity, traceability, and trust for today’s urban consumer.

“Consumers today are asking more from the brands they bring into their homes. With this campaign, we’re giving them not just a better product, but also better answers,” said Akshali Shah, Executive Director, Parag Milk Foods Ltd. “By bringing on board respected voices like Faye and Jatin, we’re taking this conversation to living rooms across India. They represent the modern Indian family that cares about what goes into their food and most importantly, where it comes from.”

At a time when most dairy products are sourced from fragmented third-party networks, the company stated that it stands apart by delivering milk exclusively from its own world-class dairy farm near Pune.

Over 5,000 cows are raised with best practices, fed a nutritionally balanced diet and milked in a fully automated, contactless process. The milk is then transported via a direct cold-chain system, ensuring zero human touch from farm to doorstep.

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