Almarai launches Beautiful Eyes initiative to restore vision

SAUDI ARABIA – Almarai has signed an agreement with the Health Endowment Fund to launch its Beautiful Eyes initiative, focusing on conducting cataract surgeries for patients who genuinely need care but are unable to cover treatment costs.

Cataract is a common condition, and when left untreated it may lead to partial or even complete vision loss, something that can directly affect independence and the day-to-day quality of life of those affected.

The agreement was signed by Abdulrahman Al Afalig, Head of Corporate Communications in Almarai Company, and Moayad Al Hadban, CEO of the Health Endowment Fund, at the Health Endowment Fund in Dammam.

The support will be directed to low-income patients who cannot afford the cost of treatment. The required surgeries will be carried out to help patients regain their vision and improve their daily lives.

Overall, “Beautiful Eyes” reflects Almarai’s commitment to creating meaningful, positive social impact while supporting healthcare initiatives in the community.

Cataract surgeries are among the most widely performed eye procedures in the Kingdom. The condition can result from several factors, most notably aging, as well as diabetes and hypertension, conditions that may reduce the flexibility of the eye’s natural lens, causing it to become thicker and less transparent.

As a result, patients may experience partial or complete vision loss. In such cases, surgical treatment remains the only available option, with success rates exceeding 95%.

Recently, TIME magazine listed Almarai Company in its list of Arabia’s Growth Leaders, recognizing the top-performing Arabian Gulf companies.

The list is issued in collaboration with Statista and highlights companies demonstrating strong growth, financial performance, and competitive strength across the region.

Almarai’s inclusion reflects its solid performance and sustained growth, supported by a resilient and sustainable business model.

The company continues to achieve consistent growth driven by innovation, operational efficiency, and long-term investment in product quality and supply chain capabilities, alongside its ongoing commitment to supporting food security.

The Arabia’s Growth Leaders 2026 ranking is based on independent criteria and a comprehensive methodology, which analyzed companies’ financial and operational growth data over recent years to ensure high levels of credibility and transparency.

This international recognition underscores Almarai’s long-standing leadership journey and reaffirms its commitment to continuously developing its operations, strengthening the food sector, and creating sustainable value for consumers, shareholders, and other stakeholders.

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