Lamar introduces new coconut water in Egypt

EGYPT – Lamar has introduced Aqua Coconut Water, which is naturally hydrating and crafted for everyday wellness and active lifestyles.

According to the company, the product is made with 100% real coconut water and is packed with naturally occurring potassium to keep you refreshed and replenished throughout the day, with zero added sugar, low calories, and very low sodium.

The new product follows the company’s introduction of whipping cream in a convenient 250ml pack.

The 250ml size is designed for households, small bakeries, and culinary enthusiasts who need just the right amount of cream for recipes without excess or waste.

Lamar Egypt is a leading dairy and juice producer, established in 1985 under the Alexandria Agriculture Company.

Originally focused on supplying raw milk to other processors, Lamar transitioned in 2012 to manufacturing and packaging its own branded products.

Today, it is recognised as one of Egypt’s most trusted names in dairy and beverages, combining farm-to-table integration with a commitment to quality and innovation.

Lamar’s product portfolio spans several categories, such as dairy products, dairy alternatives, flavoured milks, juices, and cooking & whipping cream.

Lamar Egypt appoints Eslam Abo El-Magd as Associate Director of Sales

The company also announced the appointment of Eslam Abo El-Magd as Associate Director of Sales, strengthening its leadership team with a professional who brings more than two decades of experience in the fast-moving consumer goods (FMCG) industry.

Eslam’s career spans some of the most respected names in the sector, including Mars Egypt, Danone Egypt, Beyti (an Almarai subsidiary), and Halwani Brothers Egypt.

Throughout his journey, he has built a reputation for excellence in sales leadership, route-to-market strategy, and team development, consistently driving growth and enhancing distribution networks across Egypt.

His proven ability to deliver results and build high-performing teams is expected to play a pivotal role in Lamar Egypt’s continued expansion.

The company expressed enthusiasm about his arrival, noting that his expertise will be instrumental in strengthening its market presence and advancing its strategic goals.

As Eslam Abo El-Magd steps into his role, Lamar anticipates leveraging his leadership to drive future growth, enhance brand loyalty, and reinforce its position as a leader in the dairy industry.

To receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world, SUBSCRIBE HERE