Baby food and infant formula market size to reach US$74.3B by 2035 – SNS Insider
The market has seen its growth propelled by an increase in the demand for easy to consume and nutritional infant food solutions.
GLOBAL – According to SNS Insider, the baby food and infant formula market was worth US$40.37 billion in 2025 and is expected to reach US$74.30 billion by 2035, expanding at a CAGR of 6.29% during the forecast period from 2026 to 2035.
The increase in urbanisation and the number of working and dual-income households are some of the factors behind the increasing demand for packaged baby food and infant formula.
Convenience is needed because of hectic lifestyles, which are adding to the demand, whereas the increasing knowledge among parents regarding their babies’ health is boosting the demand for science-based nutritional products.
Higher disposable income levels and better availability via supermarkets, organized retail, and digital channels have also helped boost the market. Innovation within the product portfolio is adding another dimension to growth prospects.
By ingredients, carbohydrates held a 36.50% share in the Baby Food & Infant Formula Market in 2025. Carbohydrates are a key energy source and are widely used in infant nutrition formulae, making them leaders in the category.
By packaging type, bottles accounted for the largest share of 41.20% in 2025. Their convenience, hygienic storage, accurate portion measurement, and compatibility with liquid formulas make them a widely used packaging format.
Supermarkets dominated the distribution landscape with a 46.90% share in 2025. Their broad product assortment, accessibility, established supply networks, and availability of both premium and mass-market products support their leading position.
Asia Pacific held the maximum market share of the global Baby Food and Infant Formula Market in 2025 with a share of 48.63%.
The region derives growth from its large infant base, high birth rate, rising disposable incomes, involvement of parents in work, and an increase in awareness regarding infant health and nutrition.
North America is expected to be the fastest-growing market over the forecast period. An increase in demand for quality baby food and formulas, a rise in awareness regarding infant nutrition and immunity, the presence of many working parents, and good disposable incomes in the region have driven regional expansion.
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