Dairy Farmers of America introduces MULU cottage cheese

USA – Dairy Farmers of America (DFA) has announced the launch of MULU cottage cheese, offering 18 grams of complete protein per half-cup serving, 33% more than the leading brand of cottage cheese.

It features a proprietary whey‑and‑casein two‑layer formulation for fast and sustained protein delivery, with all nine essential amino acids in every serving.

The product delivers 15.9% protein density (protein grams per serving) and is available in 2% low‑fat and whole milk varieties. Depending on variety, 60 to 72% of calories come from protein.

 Each serving contains less than 1 gram of total sugars, with 100 calories per serving for 2 percent low‑fat and 120 calories per serving for whole.

MULU includes live and active cultures to help support gut health, and offers a rich, creamy texture with no artificial flavors or chalky aftertaste.

“MULU represents a meaningful evolution in dairy protein,” said Chris Mohr, Ph.D., RD, an exercise physiologist and performance nutrition expert. The combination of whey and casein offers immediate amino acid availability along with longer-lasting protein delivery.

“This dual-action profile is purpose-built for athletes and people leading active lives who are seeking stronger support to help with performance, muscle recovery, satiety, and sustained energy.” 

According to the company, protein has become a defining consumer priority in food. Seventy percent of Americans now actively seek more protein in their diets, and high-protein is the fastest-growing segment in dairy.

Cottage cheese is at the center of this shift. With U.S. retail sales up 20% in the past year according to Circana, it is one of the fastest-growing categories in food and beverage.

On TikTok, #cottagecheese has surpassed half a billion views, drawing a new generation of consumers to a category that has undergone a remarkable image reinvention.

While Greek yogurt helped popularize high-protein dairy foods, MULU raises the bar with an even higher protein content, when you look at comparable serving sizes.

Depending on the variety, 60 to 72% of MULU’s calories come from protein – one of the highest protein-to-calorie ratios in the dairy aisle. With 18 grams of protein per serving and a protein density score of 15.9%, MULU outperforms many leading Greek yogurt brands.

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