Morocco launches US$10.8M milk plant to strengthen agri-food industry

MOROCCO – The agricultural cooperative EXTRALAIT has inaugurated a US$10.8 million new pasteurised milk production project in Kenitra, strengthening Morocco’s agri-food industry.

The plant seeks to boost the cooperative’s market presence and diversify its products through the establishment of a new pasteurized milk unit and the modernization of yogurt and butter production lines across the country

The plant is expected to generate 139 direct jobs. It was developed as part of the Ministry of Industry and Trade’s contractual program to develop food industries.

It reinforces the dairy supply chain, which plays a central role in national food security. Consequently, the new facility positions Kenitra as an emerging hub in Morocco’s growing agri-food industry.

Minister of Industry and Trade Ryad Mazzour stated that the cooperative represents a national model built on unity and resilience. Over the past 70 years, the cooperative has brought together nearly 12,000 small-scale breeders across 44 cooperatives and 57 milk collection centers.

He also highlighted the role of farmers in building a competitive dairy system. According to him, their efforts demonstrate how solidarity and local initiative can meet international production standards. As a result, the new unit strengthens both industrial capacity and rural livelihoods.

Jaouda launches Morocco’s first locally made plant-based milk brand

In 2025, Jaouda launched what is reported to be Morocco’s first locally made milk alternative brand. Named Nabatlé, the plant-based milk is available in oat, almond, and coconut varieties. 

The company states that all the products are calcium-fortified and free from gluten, lactose, added sugars, and preservatives.

According to Jaouda, the introduction of Nabatlé highlights its commitment to environmental sustainability while demonstrating Morocco’s ability to develop high-quality and competitive products using local expertise. 

The company has initiated a campaign to promote the benefits of plant-based milk, particularly targeting Moroccan consumers who may not yet be familiar with such alternatives. 

The campaign seeks to emphasize that these products are more than just a trend and serve as a viable substitute for dairy milk.

The plant-based milk market in Morocco is still emerging, with projections indicating it could be worth US$7.12 million by 2025. 

However, reports suggest the sector is poised for significant growth, with an anticipated compound annual growth rate of 17.84% over the next few years. 

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