Ananda Dairy introduces new cattle feed to boost dairy production

INDIA – Ananda Dairy has announced the launch of its 3G, 5G, and 8G cattle feed series, a move that signals a strategic deepening of its vertical integration within the Indian dairy ecosystem.

By introducing scientifically formulated nutrition solutions, the Uttar Pradesh-based processor aims to standardise milk quality at the source while insulating its supply chain against the rising volatility of raw material costs.

This launch is not merely a product expansion but a critical infrastructure play designed to bolster farmer productivity across its network of over 300,000 dairy contributors.

The introduction of the 3G, 5G, and 8G range reflects an industry-wide shift toward precision livestock farming. In the Indian context, where nearly 70% of milk production costs are attributed to feed, providing high-efficiency concentrates is the most direct lever for increasing farm-gate profitability.

Ananda’s multi-tiered range suggests a segmented approach, likely offering varying protein and energy densities tailored to different bovine breeds and lactation cycles.

Under the leadership of Chairman Dr Radhey Shyam Dixit and Director Rahul Dixit, Ananda has transitioned from a pure-play milk processor into an end-to-end dairy solutions provider.

By controlling the nutritional input, Ananda can more predictably manage the fat and Solid-Not-Fat (SNF) content of its procured milk, which is vital for its high-margin value-added portfolio including ghee and packaged paneer.

Recently, the company recorded a turnover of US$179.55 million (₹1,700 crore) in FY’24, setting a target to achieve US$1.056 billion (₹10,000 crore) in the next four years by increasing process capacity and diversifying into value-added products.

The growth plans lean on disciplined sourcing, added capacity, and a wider product mix aimed to cater to everyday urban demand needs.

Apart from core products such as milk, dahi, paneer, ghee, the company plans to enter into UHT milk, flavoured milks, milk shakes, paneer spreads, traditional sweets and A2 milk.

It also plans to enter new product lines such as frozen peas, idli dosa batter, tofu, sweet corn, and mustard oil. The mix supports frequent, small-ticket purchases and keeps the brand relevant through the day.

The product expansion is part of the roadmap to achieve revenue of ₹10,000 crore by 2030, the company said.

Ananda Dairy has already started a capacity-building programme by engaging with 5,000 farmers in Uttar Pradesh.

Supported by Gram Sakhi facilitators, these initiatives include annual veterinary camps currently covering over 10,000 livestock.

To receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world, SUBSCRIBE HERE