Kraft Mac & Cheese expands with new PowerMac

USA – Kraft Mac & Cheese has introduced PowerMac, a brand-new innovation delivering 17g of protein and 6g of fiber per serving.

PowerMac has expanded the blue box lineup with added nutrition while maintaining its taste, convenience and affordability.

With more than half of consumers looking to add more protein and fiber to their diets, better-for-you mac and cheese offerings continue to grow, significantly outpacing the broader mac and cheese category.

However, better-for-you mac and cheese consumers are not purchasing as frequently as the rest of the category consumers.

PowerMac meets the growing demand for a better-tasting better-for-you option that buyers will reach for time and time again.

Nearly a year in the making, Kraft Mac & Cheese took a deliberate approach to entering the protein and fiber space.

The brand combined PowerMac’s proprietary protein-and fiber-enriched pasta with its iconic cheese powder to meet the high standard fans expect from the #1 brand in the category. The result is a creamy, craveable mac that has the same cheese taste you know and love.

“Kraft Mac & Cheese has been setting the pace in category innovation with new flavors and formats, and we’re excited to extend that work with the introduction of PowerMac,” said Ashleigh Edmonds, Senior Director of Marketing for Kraft Mac & Cheese.

“As a consumer-obsessed brand, we developed PowerMac for consumers who want more from their everyday meals without compromising on great taste. PowerMac delivers the benefits fans are craving in a way that only Kraft Mac & Cheese can; with a product that outperforms similar offerings in taste, while offering more food at a better price.”

The Kraft Heinz Company Appoints Nicolas Amaya as President, North America

The new product comes after Kraft Heinz Company announced the appointment of Nicolas Amaya as President, North America.

In this role, Amaya will lead the Company’s North America business, overseeing strategy, operations, and performance across Kraft Heinz’s largest market.

Most recently, he served in senior executive roles at Kellanova, where he played a key role in advancing the company’s commercial strategy, operational performance, and organizational transformation.

He is recognized for his customer-centric approach, disciplined execution, and ability to build high-performing teams.

To receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world, SUBSCRIBE HERE