Sova unveils 3x potency lactase enzyme for India’s lactose-intolerant dairy market

INDIA – Sova, India’s first precision health-tech startup, has introduced its Lactase Enzyme supplement – a 3X potency solution that helps lactose-intolerant individuals enjoy dairy without discomfort.

The supplement supports digestion for those who experience bloating or gas after consuming dairy, making everyday favourites like milk, coffee, ice cream, and cheese easier to enjoy.

It also contains selected probiotic strains that naturally produce lactase, further enhancing its effectiveness.

With a large percentage of Indians experiencing lactose intolerance, many are forced to avoid everyday favourites such as milk, coffee, ice cream, and cheese due to bloating, gas, and digestive distress. Sova aims to change this narrative by shifting consumers from avoiding dairy to confidently enjoying it.

Commenting on the launch of the product, Max Kushnir, Co-founder and Chief Scientific Officer, said, “Lactose intolerance is not an allergy; it’s simply a lack of the lactase enzyme. Our formulation delivers a high-potency dose that breaks down lactose efficiently before it causes discomfort, while the added probiotics help support overall gut balance over time.”

Unlike traditional pills that feel medicinal, Sova’s Lactase Enzyme comes as a mildly flavoured French Vanilla powder.

It’s extremely travel-friendly, just keep a sachet in your bag and enjoy it anytime, anywhere. The powder format is easy to consume and allows seamless integration into daily routines, sprinkled directly onto food or consumed just before a meal – making dairy digestion effortless and discreet.

Tanveer Singh, Co-founder, Sova, also commented, “In India, dairy is a daily staple, yet millions avoid it not by choice, but out of fear of discomfort. At Sova, our focus is on long-term digestive ease, solutions people can use consistently, without giving up the foods they love. When digestion works well, it supports not just better meals, but overall wellbeing and longevity.”

The supplement is designed to be taken 10 minutes before dairy consumption and works for a 45-minute dairy window. It can be safely used multiple times a day across meals, with an additional sachet recommended if dairy intake extends beyond the window.

The supplement is suitable for men, women, and children aged 5+, and is ideal for social eaters, travellers, and anyone who doesn’t want digestive discomfort to dictate food choices.

To receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world, SUBSCRIBE HERE